Social Media Market Share in India 2025

As of March 2025, Facebook remains the leading social media platform in India, commanding 49% of the market share (Source), followed by Instagram with 33%, and YouTube with 11% market share, securing the second and third positions respectively.

India boasts over 800 million internet users, and the number is growing rapidly. A large proportion of these users actively engage with social media platforms like Facebook, Instagram, and Twitter. Additionally, users are now beginning to explore less popular platforms like Reddit.

India is one of the fastest-growing markets for social media companies. Global players are expanding their presence aggressively to capture a share of this booming digital economy.