Smartphone Market Share in India: 2024
According to IDC, India’s smartphone market grew by 7.2% year-over-year (YoY) in the first half of 2024, while growth slowed to just 2% YoY in the second half. This resulted in a total annual growth of 4% compared to 2023.
In terms of shipments, India shipped 69 million (6.9 crore) smartphones in the first half of 2024 and 82 million units in the second half, bringing the total annual smartphone shipments to 151 million units.
Vivo emerged as the top smartphone brand in India in 2024, according to data released by IDC, rising from the second position in 2023 with a market share of 16.6%. It was closely followed by Samsung, which held a 13.2% share. However, Samsung’s smartphone shipments declined by nearly 20% year-over-year.
Read also: Global Smartphone Market share in 2024
List of smartphone brands with their market share in 2024(H1)
| Rank | Smartphone Brand | Market share in 2024(H1) |
|---|---|---|
| 1 | Samsung | 15.8% |
| 2 | Vivo | 15.7% |
| 3 | Realme | 15.0% |
| 4 | Xiaomi | 13.5% |
| 5 | Oppo | 9.1% |
| 6 | OnePlus | 7.5% |
| 7 | Motorola | 5.6% |
| 8 | Poco | 3.1% |
| 9 | Apple | 2.6% |
| 10 | IQOO | 2.1% |
| 11 | Others | 10% |
- Samsung was the market leader in First half of the year.
- Apple with 2.6% of market share was India’s 9th biggest brand.
- Google Pixel has market share of less then 1 %.
- OnePlus is 6th biggest company in India in terms of Smartphone shipments.
Smartphone Market share in India in 2024
| Rank | Smartphone Brand | 2023 Market Share | 2024 Market Share | Year-over-Year Growth |
|---|---|---|---|---|
| 1 | Vivo | 15.2% | 16.6% | 13.9% |
| 2 | Samsung | 17.0% | 13.2% | -19.4% |
| 3 | OPPO | 10.4% | 12.0% | 21.0% |
| 4 | Xiaomi | 12.5% | 12.0% | 0.2% |
| 5 | Realme | 12.5% | 11.0% | -8.5% |
| 6 | Apple | 6.4% | 8.2% | 34.6% |
| 7 | Motorola | 2.7% | 6.0% | 135.9% |
| 8 | Poco | 4.9% | 5.6% | 18.9% |
| 9 | OnePlus | 6.1% | 3.9% | -32.6% |
| 10 | iQOO | 2.3% | 3.3% | 50.9% |
| 11 | Others | 10.0% | 8.2% | -18.1% |
| Total | 100.0% | 100.0% |
- Apple increased its market share from 6.4% in 2023 to 8.2% in 2024, showing strong year-over-year growth.
- OnePlus experienced a sharp decline, with sales dropping by over 32% in 2024 compared to 2023.
- Motorola recorded the highest growth among all brands, with a 136% increase in sales year-over-year.
- OPPO saw strong growth, reaching 12.0% share in 2024, up from 10.4% (+21.0% YoY)